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3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer's Decision-Making Process – Principles of Marketing
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PDF] CONSUMER CONFUSION IN LOW INVOLVEMENT PRODUCT AN EMPIRICAL STUDY AMONG UNIVERSITY STUDENTS IN D.I. YOGYAKARTA | Semantic Scholar
Information Search and Decision Making
Consumer Buying Behaviour for High Involvement Products -A Study | G. K. Deshmukh - Academia.edu
What is Buyer Behavior: Definition, types, patterns, and analysis | Snov.io
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